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Christmas at the Western Mall


November 14, 2019


Sioux Falls


SIOUX FALLS, SD – November 14, 2019 – The annual sound and light show known as “Christmas at the Western Mall” is ending its successful run at that location. 

The show was organized by promoter Joseph Noe to raise money for Make-A-Wish® South Dakota. Noe initially started the show at his home in Crooks in 2006, moving the show indoors to the Western Mall in 2010. 

“We are incredibly grateful to Western Mall owners Bill and Carolyn Hinks, their management team including Amy Weiler and staff and to promoter Joseph Noe, the mastermind behind the show, for their years of exceptionally generous support to our organization and community,” said Sue Salter, President and CEO of Make-A-Wish South Dakota. “Their remarkable dedication, combined with sponsorships and donations from mall merchants, the local business community and the general public have made dozens of life-changing wishes come true for children with critical illnesses. Their passion for our mission is extraordinary.” 

SCHEELS has served as the primary sponsor of the show for many years.  Salter said SCHEELS manager Chris Kray has graciously pledged the company’s continued support to Make-A-Wish, even without the show.  She added countless people have helped over the years with the massive undertaking of bringing the sound and light show to fruition, including Henry Carlson Construction, Great Western Bank, Karl’s TV and Appliances, Dakotaland Storage, radio personality Crash, Matt Jensen Marketing, local and regional media, and dozens of volunteers from the community and surrounding area. 


Make-A-Wish® creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child's wish to life, because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness. Make-A-Wish South Dakota granted 88 wishes statewide last fiscal year and has granted 1,482 wishes since its founding in 1984.  To qualify for a wish a child must be between the ages of 2 ½ and 18 and facing a critical illness.  For more information, visit

Press Contact

Sue E Salter
1400 West 17th Street
Sioux Falls, SD  57104

Phone : (605) 335-8000
Fax : (605) 335-8002

Contact Us

telephoneMain Office
1400 West 17th Street
Sioux Falls, SD 57104
605.335.8000; Fax: 605.335.8002

Office Hours:
Monday-Friday, 8:00 a.m.-4:30 p.m.

Black Hills Office
14 Saint Joseph St. Suite 302
Rapid City, SD 57701

Contact individual staff members

Make-A-Wish® South Dakota
1400 West 17th Street
Sioux Falls, SD 57104
(605) 335-8000
Toll Free (800) 640-9198
Make-A-Wish® South Dakota, Black Hills Office
14 Saint Joseph St. Suite 302
Rapid City, SD 57701
(605) 791-4500
Toll Free (800) 640-9198