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Make-A-Wish® South Dakota Names Sue Salter as President and CEO


February 12, 2018


Sioux Falls


SIOUX FALLS, February 12, 2018 - Make-A-Wish® South Dakota has named Sue Salter as its new president and CEO. Salter was chosen by the statewide Board of Directors following a search to replace Paul Krueger who has taken a role with Make-A-Wish® America, the national organization. She will begin her position February 26.

Salter has 15 years of municipal and non-profit management experience, combined with eight years of professional fundraising experience.  She is a Certified Fundraising Executive (CFRE) and comes to Make-A-Wish from the Sanford Health Foundation where she has served as a major gifts officer since 2014.  While at Sanford she was a key team member who helped to raise $10 million to construct Ava’s House, an acute multi-generational hospice facility in Sioux Falls that is one of only four in the nation to offer dedicated pediatric hospice care.  She served as the executive director of the Ice Sports Association in Sioux Falls from 2010 to 2014 and was responsible for the daily operations of the non-profit corporation that created the Scheels IcePlex, a 3-sheet, year-round ice facility.  From 2003 to 2010 Salter was an independent consultant, providing services related to public relations, marketing, communications, fundraising, strategic planning and management.  Salter served as the president and CEO of the Sioux Empire Fair Association from 1998 to 2003 where she managed all aspects of the state’s largest fair.  She holds a B.S. from South Dakota State University and an M.P.A. from the University of South Dakota.  Salter and her husband, Mark, have four children.

“We are happy to welcome Sue to the Make-A-Wish team and are excited for the future under her leadership,” said Gina Hopkins, chair of the Make-A-Wish South Dakota Board of Directors. 

Salter will oversee the statewide chapter, headquartered in Sioux Falls and with an office in Rapid City.  The chapter has a staff of six and 250 volunteers statewide.   

“Make-A-Wish South Dakota has a proud history of bringing joy and hope to courageous children and their families at times they need it most,” Salter said. “Its dedicated Board of Directors and the stalwart leadership of Paul Krueger have placed it among the most important benevolent organizations in our state.  I’m excited to join the team and grateful for the Board’s confidence.” 

Make-A-Wish® South Dakota creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child's wish to life, because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness.  When a wish comes true, it creates strength, hope and transformation.  Since its inception, Make-A-Wish South Dakota has granted more than 1,325 wishes.   Seventy two wishes were granted last fiscal year and more than 80 kids are in the process of receiving a wish. The average cost of a wish is nearly $7,200.  To qualify kids need to be between the ages of 2 ½ and 18 and facing a critical illness at the time of referral.  Visit or call 605.335.8000 for more information.

Press Contact

Sue E Salter
1400 West 17th Street
Sioux Falls, SD  57104

Phone : (605) 335-8000
Fax : (605) 335-8002

Contact Us

telephoneMain Office
1400 West 17th Street
Sioux Falls, SD 57104
605.335.8000; Fax: 605.335.8002

Office Hours:
Monday-Friday, 8:00 a.m.-4:30 p.m.

Black Hills Office
14 Saint Joseph St. Suite 302
Rapid City, SD 57701

Contact individual staff members

Make-A-Wish® South Dakota
1400 West 17th Street
Sioux Falls, SD 57104
(605) 335-8000
Toll Free (800) 640-9198
Make-A-Wish® South Dakota, Black Hills Office
14 Saint Joseph St. Suite 302
Rapid City, SD 57701
(605) 791-4500
Toll Free (800) 640-9198