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Christmas at the Western Mall is Taking the Year Off; Event Has Raised More Than $225,000 for Make-A-Wish® South Dakota


November 14, 2016


Sioux Falls


SIOUX FALLS – November 14, 2016 — The much-anticipated Christmas at the Western Mall Light Show won’t be lit this year. For the last 10 years the popular holiday attraction has entertained thousands of people, first at Joe Noe’s home in Crooks, and for the last six years, inside the Western Mall. The event has raised more than $225,000 for
Make-A-Wish South Dakota, helping to make many wishes come true for kids across the state.

Organizers Brian Schumacher and Joe Noe are taking a break from coordinating the show this year.   They are working on a plan to potentially relaunch and revitalize the show for 2017.  The show, which entails roughly 40 hours of programming for each song, not to mention the hours of set-up, coordination and tear-down, has been experiencing declines in both attendance and donations in recent years.

According to Paul Krueger, president and CEO of Make-A-Wish South Dakota, he is hopeful the show will return for the 2017 holiday season.  

“We will certainly miss the show this year as it brings in support and awareness for Make-A-Wish,” Krueger said.  “We are already exploring next year, including the possibility of returning the show to the community of Crooks.  At the same time, we are grateful to Brian and Joe and everyone who has been involved in the past.”  

Last year’s show raised more than $15,000 for Make-A-Wish South Dakota.  Previous years raised as much as $31,000.

If you would like to support Make-A-Wish South Dakota this holiday season, you can send checks to 1400 W. 17th St. Sioux Falls, SD  57104 or give online at

About Make-A-Wish South Dakota
Make-A-Wish® South Dakota was founded in 1984 to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.  Since its inception,
Make-A-Wish® South Dakota has granted more than 1,225 wishes.  Fifty three wishes were granted last year at a cost of nearly $7,000 a wish. To qualify for a wish, a child must be between the ages of 2 ½ and 18 and facing a life-threatening medical condition at the time of referral.  Visit for more information.

Make-A-Wish® South Dakota
1400 West 17th Street
Sioux Falls, SD 57104
(605) 335-8000
Toll Free (800) 640-9198
Make-A-Wish® South Dakota, Black Hills Office
14 Saint Joseph St. Suite 302
Rapid City, SD 57701
(605) 791-4500
Toll Free (800) 640-9198